# rohit gawli

> Data guy in New York City. Builds data systems and AI agents, writes public-data research ("rabbit holes") with the method and the receipts included, and is learning AdTech in public: how advertising money moves, how ad metrics count, and what changes when the buyer or the reader is an AI agent. All sources are public.

This file follows the llms.txt convention (https://llmstxt.org). Each rabbit hole published from October 2026 on ships three ways at `/reports/<slug>/`: `index.html` for people, `index.md` (plain Markdown) and `data.json` (structured findings, method, limits and sources) for agents. Numbers on this site are counted from public data; each report states its method and its limits.

## Rabbit holes

- [company_brain](https://www.rohitgawli.com/reports/company-brain/index.md): how to build a company brain, so an AI agent gives the same, correct answer to "what was our trial-to-paid conversion last month?" every time — one Markdown file per metric, an index in every folder read lazily (Open Knowledge Format), build steps, and the open-source parts by layer. Nov 2026, light, 6 sources, 24 repos.
- [startup_graveyard](https://www.rohitgawli.com/reports/startup-graveyard/): a census of all 3,566 YC companies from the 2021–2026 batches — survival curves, 300 shutdowns, and the receipts for how they died. July 2026, 5 public sources.
- [the_hiring_signal](https://www.rohitgawli.com/reports/the-hiring-signal/): what 151 NYC AI startups actually hire for — 522 public roles, classified and mapped. July 2026.
- [all rabbit holes](https://www.rohitgawli.com/reports/): the full archive, newest first.

## Writing

Essays on Medium, newest first.

- [When code gets cheap, the question gets expensive](https://rohitpgawli.medium.com/when-code-gets-cheap-the-question-gets-expensive-e91622e1a6e3) — Sep 2026
- [The software moat moved up the stack](https://rohitpgawli.medium.com/the-software-moat-moved-up-the-stack-3d8055557b53) — Sep 2026
- [The agent needs a library before it needs more power](https://rohitpgawli.medium.com/the-agent-needs-a-library-before-it-needs-more-power-1a03794dba92) — Sep 2026
- [What most analysts get wrong about their own career](https://rohitpgawli.medium.com/what-most-analysts-get-wrong-about-their-own-career-516ad6fa0100) — Jul 2026
- [Why most data teams build the wrong thing first](https://rohitpgawli.medium.com/why-most-data-teams-build-the-wrong-thing-first-d9b49e17847d)
- [The quiet advantage of boring infrastructure](https://rohitpgawli.medium.com/the-quiet-advantage-of-boring-infrastructure-b66771b154f3)
- [What venture builders get wrong about product-market fit](https://rohitpgawli.medium.com/what-venture-builders-get-wrong-about-product-market-fit-cc5d34f9421e)

## About

- [home](https://www.rohitgawli.com/): bio, projects, writing
- [resume](https://www.rohitgawli.com/Resume_2026.pdf)
- [essays on Medium](https://rohitpgawli.medium.com/)
- [LinkedIn](https://www.linkedin.com/in/rohitgawli91)

## Optional

- Contact: rohitpgawli@gmail.com